creative concepts, recruitment and employer brand strategy
copywriting and content creation, branded content for media
team buildings, internal events, interviews and trainings
art direction, photography and video creation
Bulgarian company that produces for the global market using local talent. they had a strong brand and a vague idea about how to represent itself to the broad audience.
also, they needed people.
It all started with „let’s change the logo a bit“ and than went into full-blown redesign and a whole new identity. After the success of the first spot, JARO today is a coffee chain with stores around Bulgaria. And growing.
Crafting the identity of the restaurants in the 5 stars hotel OKOL was a challenge and a privilege. Every restaurant (they had a few) needed its own character. The logo had to combine the look and feel of the establishment and also the location.
When people buy an advertised product, they pay with their money. When people start looking for a company, they pay with their time.
Using the tools for product marketing, mixing it up HR techniques and principals, we make the ads that make people apply. We are forever curious about people and want to help them meet their best-matching companies.
We are always looking for new elements of the puzzle. People who would fit perfectly into our ever-changing environment.
